Warning: this post about crowdsourcing content might get you engaged, invested and just plain excited about my forthcoming book.
That’s right, I’ll admit it upfront: I began learning all about crowdsourcing content in order to promote “1000+ Online Content Ideas for Your Business”.
However, the more I dug into crowdsourcing content, the more I learned about this content marketing approach. In fact, I found so much useful info, and examples, on the Web that I got excited about sharing it here with you.
So that’s just what I’m going to do.
Crowdsourcing and User Generated Content
Simply put, crowdsourcing content is the act of asking folks outside of your company to create content (text, images, videos, audio) for your brand. You can find lots of great examples of how to use this approach online and I’ve shared a bunch in the links below.
The crowdsourcing approach is different from hiring a specific agency or some other outside company in that the folks you are asking to create content are typically loosely affiliated with your business.
They can even be, and often are, your own customers.
There are plenty of advantages to crowdsourcing content and your reasons for using the approach can change each time you use it.
You’ll find plenty of information on why to use crowdsourcing when you get to the links below but, as I mentioned at the top, here were my primary objectives for using crowdsourcing to promote my book:
- Engagement – I want folks to become aware that the book is on the way.
- Investment – I want folks to feel that they have contributed to making the book more useful for both them and others.
- Excitement – I want folks to look forward to getting their hands on the book because it will be useful to their business.
To achieve my objectives, I created a crowdsourcing contest that enables potential readers to submit the industry or business type for which they want me to create online content ideas.
The industries or business types with the most entries will be featured in section 7 of the book, the one that focuses on online content ideas that can be used by specific industries and business types.
In other words – this is their chance to have me provide them with content ideas specifically tailored to their type of business! Pretty exciting, eh?
However, the whys and hows of crowdsourcing content go well beyond my humble contest so, without further ado, here are a ton of links to great online resources for learning more.
Why to Use Content Crowdsourcing
- 5 Ways Crowdsourcing Improves Your Content Marketing – excellent post on the basic benefits of using content crowdsourcing.
- The Pros and Cons of Crowdsourcing – great post that dives a bit deeper than the one above.
- Why Crowdsourcing is the Future of Content Marketing
- Crowdsourcing Content to Drive Brand Engagement – I found the statistics quoted in this post to be compelling.
- 3 Benefits of Creative Crowdsourcing for Marketers
- 3 Crowdsourced Advertising Insights from Last Week’s #ProfsChat
How to Use Content Crowdsourcing
- Four Ways to Effectively Crowdsource Content
- 4 Suggestions for Building User-Generated Content – some actionable ways to implement content crowdsourcing.
- 3 Ways to Amplify Small-Business Marketing with Crowdsourcing
- How to Use the Crowd to Drive a Content Marketing Campaign
- The Lean Nonprofit: 3 ways to crowdsource new content - focuses on using the content crowdsourcing approach at a non-profit.
- Crowdsourcing on Facebook Gets You Consumers’ Ideas and Their Purchases
- 4 Fun Ways to Get User-Generated Content on Your Website – user generated content is another name that can be used for content that you crowdsource. Not all user generated content is obtained by crowdsourcing, but all crowdsourced content is user generated.
- 4 Simple Steps to Do-It-Yourself Social Media Crowdsourcing
- Here are two posts that focus on the importance of curation when using content crowdsourcing:
- Use Crowdsourcing to Develop and Enhance Your Content – love the graphics in this slide show:
Examples of Content Crowdsourcing
- Crowdsourcing by World’s Best Global Brands – check out this awesome collection of content crowdsourcing examples that I found online.
- Volkswagen Wants Car Owners’ Stories
- When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win – some good examples in this post.
- Crowdsourcing + co creation – a Pinterest board with links to content crowdsourcing examples.
- Crowdsourcing the Brand – A Case Study
- Crowdsourced Content – a short video that tells about one successful use of content crowdsourcing:
- Zooppa – Here’s a great platform on which to run a contest for crowdsourced content.
- Do you know of any others? Share them in the comments below!
How about You?
- Have you tried crowdsourcing your content? How’d it go? I’d love to hear about your experiences, both positive and negative, in the comments below!
- Do you have a favorite example of content crowdsourcing? Go ahead and share them as well!