While writing “1000+ Online Content Ideas for Your Business” , I have noticed an ongoing trend: it’s getting easier and easier to sit down and write every day.
This is not to say that I didn’t like writing in the first place, far from it – I love creating content whether it’s text, videos, audio or images!
In a fiction writing class that I took in 4 BK (before kids), I heard the saying, “Writer’s write”.
At the time I was like, “Well duh Captain Obvious, of course they do – that’s why we call them writers.”
But I was young and naive and, as my dreams of being a fiction writer faded into the background of everyday life, I realized just what that phrase meant:
- Writers sit down to write when it’s time to write.
It doesn’t matter if they are in the mood. It doesn’t matter if they “feel creative” – the fact is that successful writers put their butt in the chair and grind out word after word.
Sometimes it’s easy and sometimes it’s not, but the job gets done.
And, like me, they find it easier to just sit down and get started as time goes on, no matter what their mood or what else if going on in their life.
Creating Online Content is Exactly the Same
My friend Marcus Sheridan over at The Sales Lion explains the phenomenon like this:
And speaking of “serving garbage on a plate,” just look at the first blog articles on my swimming pool site—River Pools. Without question, I served up garbage almost 3 times a week for the first few months of blogging.
I was a bad writer. I was a bad blogger. I was a poor communicator. And nothing was “epic.”
But somehow, some way, the “little website that could” is now the most trafficked website in the world for inground swimming pool construction.
The Sales Lion is no different. I cringe when I go back and read those initial posts on this blog. It’s almost like they were written by a different person.
But at the same time, each post was a victory. Each post was a learning experience. And each post was a small rung on the ladder that got me to where I am today (wherever that may be).
Marcus didn’t let his lack of experience stop him – he sat down and gave himself experience.
He’s also the first person who would tell you that he’s not a “creative” person, but he now turns out post-after-post of great content. That’s because he worked hard, took notes and learned from every lesson that came his way, good or bad.
He sat his butt in the chair and wrote.
What Are You Waiting For?
Writer’s write. Videographers make videos. Photographers and graphic artists make images and infographics. Radio folks and public speakers create audio.
You can do all of those things. You can create online content that appeals to your target markets.
Even if you’re not a “creative person”.
This is not to say that you have to create your own online content – there are capable creators out there (including myself) who can help you.
But if you want to be the voice of your business, if you want to master the art of creating online content, you just need to sit your butt in the chair and create some.
Again and again and again.
It gets easier, I promise.