The Beginner's Guide to Content Marketing for Small Businesses
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Companies that publish new blog posts just 1-2 times per month generate 70% more leads than companies that don’t blog at all and leads from inbound marketing cost on average 61% less than outbound marketing leads. Learn more...

Ready to Use Press Release Template [Infographic]

(NOTE: the Link Roundup is beneath this post.)

If you want more press release resources and tools, then check out the How to Create a Press Release - The Guide to Becoming Your Own PR Consultant site on which this infographic was first published.

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Ready to Use Press Release TemplateBefore the web, search engines and social media, press releases were the one of the most effective ways to market your business. This continues to hold true in today’s content-driven online marketing world.

By sending a relevant press release to a targeted content publisher, you are actually providing materials for them to use when creating their own content. When they use the content you provided, you will be mentioned in the spots where your target audiences hang out (e.g. newspapers, magazines, radio, TV, social media networks, search results and relevant blogs).

This in turn will drive targeted traffic your way, both online and off, and that’s the big payoff of using a press release.

Press releases truly straddle the on and offline worlds, driving traffic to your business in both.

Press releases truly straddle the on and offline worlds. They will drive traffic to your website via search and SEO and they will garner offline attention because media folks still use them to create the stories they publish via offline channels.

Creating a press release is both a science and an art. There are definite guidelines to follow, however, as with all content, you must also be creative enough to catch the attention of a busy audience.

To help you get started, I’ve created a press release template from which you can learn the specific format and guidelines for each section as well as handy tips to follow as you create your own releases.

Feel free to share this image on your own site. All you need to do is include the link below either above or below the image:

http://www.1000contentideas.com/ready-to-use-press-release-template-infographic/trackback/

Note: Click the image to view a larger version.
Click here to download a PDF of the image below
(all the links work in the PDF).

Ready to Use Press Release Template

I created this infographic for the “How to Create a Press Release – The Guide to Becoming Your Own PR Consultant” where it was first published

Check out that site for many more press release resources and tools.

Link Roundup

Link RoundupEach time I write a post, I collect the 10 best reads from around the web and share them with you here.

These posts focus on content marketing strategies, tactics, ideas, tips and tricks for small businesses.

Enjoy!

The Infographics Craze: LOVE this post because the example infographic they use presents content marketing as a game board!

Content marketing ROI: War stories from the front lines: Awesome post! Read real-life stories about how content marketing converted to leads and sales. You can learn some powerful tactics in here…

Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?: An in-depth analysis of how brand characters can help or hurt your content marketing efforts.

7 Ways SlideShare Will Improve Your Content Marketing : Wondering about the benefits of using SlideShare? This post lays down the cards and shows you why to slide on.

The Often Forgotten Ingredient for Measuring Content Marketing: Measurement is an important key to effective marketing – learn how to prove your content marketing’s ROI.

The Best Content Marketing Formats: What types of content perform the best? Are considered the easiest to create? Are being used the most? Find the answers in this report.

Five Fixes to Improve Your Content Marketing Results: Some sound advice to follow if your content marketing results are poor or, if you just want them to be better.

Grab Your Compass, It’s Time to Navigate Your Customer Journeys: Thought-provoking look at how to use content to move folks along the path from website visitors to customers.

5 Content Marketing Myths [A Slight Rant]: This post dissects some preconceptions about content marketing while also dispensing actionable advice and tips.

5 More Content Marketing Myths [Slight Rant #2]: This post continues where the first left off by dissecting some preconceptions about content marketing while also dispensing actionable advice and tips.

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