Before the web, search engines and social media, press releases were the one of the most effective ways to market your business. This continues to hold true in today’s content-driven online marketing world.
By sending a relevant press release to a targeted content publisher, you are actually providing materials for them to use when creating their own content. When they use the content you provided, you will be mentioned in the spots where your target audiences hang out (e.g. newspapers, magazines, radio, TV, social media networks, search results and relevant blogs).
This in turn will drive targeted traffic your way, both online and off, and that’s the big payoff of using a press release.
Press releases truly straddle the on and offline worlds. They will drive traffic to your website via search and SEO and they will garner offline attention because media folks still use them to create the stories they publish via offline channels.
Creating a press release is both a science and an art. There are definite guidelines to follow, however, as with all content, you must also be creative enough to catch the attention of a busy audience.
To help you get started, I’ve created a press release template from which you can learn the specific format and guidelines for each section as well as handy tips to follow as you create your own releases.
Feel free to share this image on your own site. All you need to do is include the link below either above or below the image:
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I created this infographic for the “How to Create a Press Release – The Guide to Becoming Your Own PR Consultant” where it was first published
Check out that site for many more press release resources and tools.