The Beginner's Guide to Content Marketing for Small Businesses
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Content Marketing: Products vs. Services [Infographic]

(NOTE: the Link Roundup is beneath this post.)

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Content Marketing: Products vs. ServicesWhile it may not be the classic battle of apples vs. oranges, the differences between marketing products vs. services will have an affect on your content marketing efforts.

In order to highlight those differences for you, I created the infographic below. I’ve also included some more thoughts below the image.

This is a "quick-start" guide that helps you answer the questions, and solve the problems, of your target customers that much faster.
As you review both, keep in mind that none of this is truly hard-and-fast. Many of the goals, questions and topics that apply to products can also apply to services and vice-versa.

However, you can use this information as a “quick-start” guide that helps you get to answering the questions, and solving the problems, of your target customers that much faster.

Feel free to share this image on your own site. All you need to do is include the link below either above or below the image:

http://www.1000contentideas.com/content-marketing-products-vs-services-infographic/trackback/

Note: Click the image to view a larger version.
Click here to download a PDF of the image below.

Content Marketing: Products vs. Services

More Thoughts on Marketing Products vs. Services

Here are a couple of thoughts that I jotted down as I created the infographic:

Primary Goals of Your Content
Products:
  • If your product is not a commodity, then create content that highlights the unique value it provides.
  • If your product is a commodity, or just plain boring, then hook folks in with helpful information and advice – both of which will build the trust needed to make sales happen.
Services:
  • It’s harder to differentiate yourself using benefits on the service side as many others will offer the same types of services.

    However, you can build trust by explaining the ins-and-outs and benefits of the services you provide. This is a great way to establish your expertise and qualifications, both of which build the trust needed to make sales happen.

Link Roundup

Link RoundupEach time I write a post, I collect the 10 best reads from around the web and share them with you here.

These posts focus on content marketing strategies, tactics, ideas, tips and tricks for small businesses.

Enjoy!

8 Disgusting Words to Avoid in Your Content Marketing Strategy: Reading this post made me shiver – it’s a good heads-up for content creators.

30 Quick Editing Tips Every Content Creator Needs to Know: Chock-full of advice and tip goodness for content creators.

The Bible, Content Marketing, and the Gospel According to You: It’s all been said before? So what?! Some powerful insights on creating your own content.

53 Actionable Content Marketing Metrics: I love actionable tips! This post will help you learn how to make your content marketing efforts more effective.

Content About Content? The 10 Best Content Marketing Resources.: A handy collection of resources for both the content marketing beginner and pro.

Garbage In, Garbage Out: How to Get Great Content from Freelance Writers: Many businesses outsource their content creation – here’s a post chock-full of tips to help the whole process go smoothly.

Top Five Challenges for today’s Content Marketers: Running a successful content marketing program is not exactly a walk in the park. Here are 5 things that might get in your way and the actions to take if they do.

Content Marketing for an International Audience: A list of things to watch out for when creating content for a geographically diverse audience.

5 Ways to Bond with Your Blog’s Audience: A great short-list to tips for connecting with your blog’s readers.

10 examples why content marketing matters for industrial companies: Think content marketing can’t help your type of business? Think again.

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Comments

  1. Love this infographic! Thanks for sharing.

  2. Thank you for sharing this I have found it very useful.

  3. Thanks for sharing wonderful information, tips about how content plays critical role. Content is king. The more quality content you have in your website, the more engagement with your customers.

    Thanks!!

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  5. […] Here’s an amazing infographic from Matt Mansfield discussing the differences in using content marketing for services and products. […]

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