In order to highlight those differences for you, I created the infographic below. I’ve also included some more thoughts below the image.
However, you can use this information as a “quick-start” guide that helps you get to answering the questions, and solving the problems, of your target customers that much faster.
Feel free to share this image on your own site. All you need to do is include the link below either above or below the image:
Note: Click the image to view a larger version.
Click here to download a PDF of the image below.
More Thoughts on Marketing Products vs. Services
Here are a couple of thoughts that I jotted down as I created the infographic:
Primary Goals of Your Content
- If your product is not a commodity, then create content that highlights the unique value it provides.
- If your product is a commodity, or just plain boring, then hook folks in with helpful information and advice – both of which will build the trust needed to make sales happen.
- It’s harder to differentiate yourself using benefits on the service side as many others will offer the same types of services.
However, you can build trust by explaining the ins-and-outs and benefits of the services you provide. This is a great way to establish your expertise and qualifications, both of which build the trust needed to make sales happen.