Content Creation — 1,000+ Online Content Ideas for Your Business

6 Steps to Create and Host a Successful Webinar [Infographic]

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If you want to know how to create a webinar, and how to host a successful online event, then “get your pirate on” and get ready for adventure. FYI A webinar is a live online event where you can present information, interact with the attendees & drive action with special offers. Webinars fit the content […]

Filed Under: Book Excerpt, Content Creation, Webinar

Ready to Use Press Release Template [Infographic]

by Matt Mansfield Leave a Comment

Before the web, search engines and social media, press releases were the one of the most effective ways to market your business. This continues to hold true in today’s content-driven online marketing world. By sending a relevant press release to a targeted content publisher, you are actually providing materials for them to use when creating […]

Filed Under: Content Creation, Press Release, Public Relations

Content Marketing: Products vs. Services [Infographic]

by Matt Mansfield 17 Comments

While it may not be the classic battle of apples vs. oranges, the differences between marketing products vs. services will have an affect on your content marketing efforts. In order to highlight those differences for you, I created the infographic below. I’ve also included some more thoughts below the image. As you review both, keep […]

Filed Under: Content Creation, Content Ideas

4 Awesome Topics for Your Online Video Content

by Matt Mansfield 4 Comments

Over the past few years, the number of businesses using online video content has exploded. It’s not hard to understand why – a video can convey concepts, details, emotions and so much more than text or even an image. That’s why I like to say, “If a picture says a thousand words, a video says […]

Filed Under: Book Excerpt, Content Creation, Content Ideas, Video Content

Butterflies in Your Stomach: One Secret to Writing a Popular Blog Post

by Matt Mansfield 11 Comments

The difference between a popular blog post (one that drives traffic, social shares and comments) and an unpopular blog post (one that does not drive traffic, social shares and comments) can often be a mystery. That’s right, many bloggers couldn’t tell you why some of their posts are extremely popular while others are not, a fact […]

Filed Under: Blogging, Content Creation

Want to Create Great Content? Don’t Miss These 4 Ingredients

by Matt Mansfield 7 Comments

This week, I’ve been writing about great content. That’s right, not all content is created equal and, while it’s true that the more you publish online, the more traffic you’ll drive to your website, if the content your visitors find on your site is not great then they will just turn around and leave. You […]

Filed Under: Book Update, Content Creation