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The Beginner's Guide to Content Marketing for Small Businesses
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Companies that publish new blog posts just 1-2 times per month generate 70% more leads than companies that don’t blog at all and leads from inbound marketing cost on average 61% less than outbound marketing leads. Learn more...

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6 Steps to Create and Host a Successful Webinar [Infographic]

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6 Steps to Create and Host a Successful Webinar [Infographic]If you want to know how to create a webinar, and how to host a successful online event, then “get your pirate on” and get ready for adventure.

FYI

A webinar is a live online event where you can present information, interact with the attendees & drive action with special offers.

Webinars fit the content marketing model perfectly because they: [Read more…]

Filed Under: Book Excerpt, Content Creation, Webinar

Ready to Use Press Release Template [Infographic]

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Ready to Use Press Release Template

Before the web, search engines and social media, press releases were the one of the most effective ways to market your business. This continues to hold true in today’s content-driven online marketing world. By sending a relevant press release to a … [Continue reading]

Filed Under: Content Creation, Press Release, Public Relations

Content Marketing: Products vs. Services [Infographic]

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Content Marketing: Products vs. Services

While it may not be the classic battle of apples vs. oranges, the differences between marketing products vs. services will have an affect on your content marketing efforts. In order to highlight those differences for you, I created the infographic … [Continue reading]

Filed Under: Content Creation, Content Ideas

4 Awesome Topics for Your Online Video Content

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4 Awesome Topics for Your Online Video Content

Over the past few years, the number of businesses using online video content has exploded. It's not hard to understand why - a video can convey concepts, details, emotions and so much more than text or even an image. That's why I like to say, "If a … [Continue reading]

Filed Under: Book Excerpt, Content Creation, Content Ideas, Video Content

Are You Breaking Image Copyright Laws on Your Website?

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Are You Breaking Image Copyright Laws on Your Website?

When it comes to choosing images (photos, art and more) to use on your website and in your content, the most important word to remember is, "Copyright". You see, the fact that an image has been posted online does not mean that everyone is free to … [Continue reading]

Filed Under: Book Excerpt, Image Copyright Laws, Images

Are You Blogging Too Often?

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Are You Blogging Too Often?

One of the most often asked questions about blogging is how often to blog. Unfortunately, it's also the most often answered questions, too (if you search "how often to blog" on Google you get 1,590,000,000 results!) and therein lies the problem – … [Continue reading]

Filed Under: Blogging, Book Excerpt

Butterflies in Your Stomach: One Secret to Writing a Popular Blog Post

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Butterflies in Your Stomach: One Secret to Writing a Popular Blog Post

The difference between a popular blog post (one that drives traffic, social shares and comments) and an unpopular blog post (one that does not drive traffic, social shares and comments) can often be a mystery. That's right, many bloggers couldn't … [Continue reading]

Filed Under: Blogging, Content Creation

Want to Create Great Content? Don’t Miss These 4 Ingredients

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Want to Create Great Content? Don't Miss These 4 Ingredients

This week, I've been writing about great content. That's right, not all content is created equal and, while it's true that the more you publish online, the more traffic you'll drive to your website, if the content your visitors find on your site … [Continue reading]

Filed Under: Book Update, Content Creation

Why, and How, Crowdsourcing Content Boosts Your Online Marketing Efforts

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Why, and How, Crowdsourcing Content Boosts Your Online Marketing Efforts

Warning: this post about crowdsourcing content might get you engaged, invested and just plain excited about my forthcoming book. That's right, I'll admit it upfront: I began learning all about crowdsourcing content in order to promote "1000+ … [Continue reading]

Filed Under: Crowdsourcing Content

Rinse-Wash-Repeat: Problems of the Automation-Challenged

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Rinse-Wash-Repeat: Problems of the Automation-Challenged

I got to use one of my favorite phrases while writing this week, "Rinse, wash and repeat". I use "Rinse, wash and repeat" to describe tasks that I have to do over and over and over: Find links to great content online, share them in my e-mail … [Continue reading]

Filed Under: Book Update
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