A webinar is a live online event where you can present information, interact with the attendees & drive action with special offers.
Webinars fit the content marketing model perfectly because they:
- Help you demonstrate your expertise while building goodwill, both of which build the trust that leads to sales;
- Enable you to capture the warm target customer details of your webinar’s attendees; and
- Can be recorded and then used in your ongoing content marketing efforts.
The 6-Step Webinar Process
To help you plan, create and run your own webinars, I’ve created an infographic that details the 6-step webinar process I use myself:
Topic –> Prepare –> Schedule –> Promote –> Present –> Follow-Up
Each step of the webinar process has one or more specific goals and achieving all of them is the key to planning, holding and benefiting from a successful webinar.
Take note: these goals are not set in stone – you should always take your unique business situation into account – but the framework they provide will help guide you to the results you want be those leads, sales, sign-ups or something else entirely.
Off You Go!
To achieve webinar success, collect the 6 golden keys shown in the infographic below by completing the goals(s) for each step of the process. Remember to have fun because then your webinar attendees will have fun, too!
Ready? Then start your hunt for webinar gold!
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